Aspen Dental
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2024
Branding & Design system
SERVICES
design system, branding, graphic design, landing pages, email
Products & Deliverables
Developed branding elements and expanded campaign creative for Motto, a direct-to-consumer orthodontic brand.
Key Highlights: -Created brand-consistent assets that worked across digital ads, print materials, and retail experiences. -Developed experiential designs for events and promotional materials. -Worked with stakeholders to refine brand messaging and execution.
Designed landing pages and marketing campaigns for Motto, Aspen Dental’s direct-to-consumer orthodontic brand. Developed a comprehensive design system for Motto’s CRM, ensuring visual consistency and scalability across customer communications. Focused on clean, conversion-driven design, collaborating with marketing and development teams to create engaging, high-impact visuals that enhanced user experience and drove lead generation.
Email Designs
Site Design
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