Day Designer
—
2023
An elevated launch for a luxury stationery brand
SERVICES
Creative direction, photography, website, social, email campaigns
Products & Deliverables
Creative Direction, Website design and development, Digital assets
Day Designer was born in 2010 to help people live better, with less stress. It quickly acquired a cult following. However, over the years, the branding had become outdated and no longer resonated with its core consumer. I was tasked to revamp the brand's online presence from a hollistic standpoint.
As the digital creative director, I created the launch concept around telling stories behind each planner's pattern design. Since this is considered a luxury product.
I also focused on what made the product truly unique - " the Day Designer difference" campaign which highlighted the premium quality and the attention to detail that comes with the creation of a Day Designer planner.
Site Design
