Banter by Piercing Pagoda
—
2021
digital experience revamp for an omnichannel jewelry brand
SERVICES
rebrand web style guides, website redesign and launch
Products & Deliverables
website redesign, design system
Challenge: Banter by Piercing Pagoda needed a refreshed brand identity to better connect with its evolving audience and stand out in the modern jewelry market. Solution: A complete rebrand, including new brand colors, typography, updated photography, in-store design, and landing pages, ensuring a cohesive and engaging experience across all channels. Role: Lead Designer – spearheaded the brand transformation, working closely with marketing, retail teams, and photographers.
Step 1:
Audit & Prioritization
Conducted a comprehensive audit of the website due to its non-downtime policy.Implemented updates incrementally, focusing on high-traffic areas.Prioritized updates based on website traffic, user needs, and stakeholder requirements.
Step 2:
Information Architecture
Utilized heat mapping and insights from UX team research to understand user behavior.Proposed a new information architecture for a clearer hierarchy of information.Aimed to improve the overall browsing and shopping experience on the site.
Step 3:
Design System
With a focus on creating a cohesive look and feel to enhance user interaction, we established Banter's very first design system ensuring consistency across the site, and utilized it as the foundation of our redesign.Colors:
Defined a set of colors that worked in both light and dark modes. With an emphasis on accessibility, we ensure all color combinations were ADA compliant.
Typography:
Taking a less is more approach to simplistic typography to enable clear hierarchy and consistency in design.
Components:
Reusable UI elements such as buttons, sliders, and cards were designed to maintain uniformity.
Next project